Design Thinking for FSC and CC

Anti-frizz conditioner infused with Agarwood oil

Objective

Create a hair conditioner while making use or agarwood oil as an ingredient in the formulation.

Survey insights

Through our survey, we learnt that most of the surveyees suffer from hair loss as well as frizzy and dry hair.

We also found out about their concerns towards hair conditioning products (price) and what attracts them to get a product (claims and quality).

Need Statement

"I need an affordable yet effective product which can solve my problem with frizzy hair and hair loss"

Ideation 

After conducting surveys, we settled on what we need to achieve while creating our product. In the making of our anti frizz hair conditioner, we need to infuse ingredients that can help to moisturize hair, and at the same time, we need to ensure that our product is affordable, by using ingredients that are cheap yet effective.

Avocado oil

• Rich in antioxidants, minerals, essential fatty acids, biotin and vitamins A, B-5 and E.
• Helps moisturize, repair and strengthen hair.
• Minerals help to seal cuticle cells and prevent hair breakage.
• Stimulates blood flow and unclog blocked follicles, hence fighting hair loss

Olive oil

• Rich in vitamins A and E and antioxidants, helping to protect keratin in hair and seal in moisture, leaving a healthy shine to the hair.
• Removes build up of sebum and softens hair.

Jojoba oil

• Rich in vitamins C, B and E and minerals such as copper and zinc which nourishes hair.
• Protect against dryness, breakage, split ends and hair loss.
• Moisturizes scalp, possible remedy for dandruff.

Our conditioner contains a few key ingredients. Avocado oil serves as an active ingredient, Purasal moist XS is a humectant, moisturizing active and provides better texture and outlook to the hair, BTMS is a conditining emulsifier and Cetearyl alcohol is a thickener.

Fragrance - Floral notes with a hint of agarwood 

Essential Oil	Proportion	Description
Agarwood Oil	8	Rich, Woody, Musky
DMBCA	1	Sweet, Floral, Rose, Jasmine, Green
Galaxolide	1	Clean, Sweet, Musky, Floral, Woody
Hyacinth Base	1	Hyacinth, Green, Leafy, Floral
Lilial	1	Floral, Muguet, Fresh
Ylang Ylang	1	Herbal, Floral, Balsam, Woody

Creation process

During the creation process, we were faced with many problems, including issues with obtaining the viscosity, texture and fragrance. It took us many tries to create an ideal fragrance as well as a stable product upon scaling up.

The numerous creations we have made for our fragrance formulation

This was the prototype (which was unstable and too thin) made when we first scaled up our formulation.

Our Final Product

The final product of our anti-frizz hair conditioner, featuring Rachel

Our Team

This project was done by Jiaqi, Rachel, Xiao Fan and Huei Cheng (left to right)

Design Thinking Project

Design Thinking Project: Skin care and Hair care

Objective

Create one innovative hair care and skin care product.

Summary

My team and I were tasked to come up with an idea and formulation for an innovative hair care product as well as skin care product upon conducting surveys.

Survey Insights (hair care product)

Through an online survey, we learnt that the most common hair problem faced is dry hair and more than half of our surveyees bleach/ dye their hair 1-3 three times a year. We also found out that the most common hair product used is hair oil.

Need Statement (hair care product)

"I need a hair care product that has hydrating and colour retention properties that I can bring around easily."

Ideation (hair care product)

Using the insights we have obtained from the survey, we came up with the idea of a moisturizing hairspray with colour retention properties to suit what most of our surveyees need.

In the formulation for the hairspray, we added Chromaveil (Quaternium-95 (and) Propanediol) to provide UV protection for the hair for both rinse off and leave on systems, absorbing both UVA and UVB range for maximum protection for the hair and protects coloured hair from fading from UVA absorbance.

Ingredient	weight(%)	Function
Deionised water	qs	Diluent
Glycerin	3	Humectant
Methyl Gluceth-20	2	Humectant
Hyaluronic acid	1	Humectant
Mineral oil	2	Emollient
Solaveil XT-300	1	UV blocker
Glyceryl Monostearate	2	Co-emulsifier, wetting and dispersing
Cetearyl Alcohol (and) Ceteareth 20	2	Emulsifier
Acrylates C-10 Acrylate Crosspolymer	0.45	Rheology modifier
Arbutin	1	Brightening
Sodium hydroxide(18%)	0.7	Neutraliser
Benzoic acid	0.5	Preservatives
BHT	0.05	Antioxidant

Survey Insights (skin care product)

Upon conducting the survey, we learnt that over 50% of our surveyees have dry skin and wear make up almost everyday. Most of them look out for products that have moisturizing properties, followed by brightening and coverage properties.

Need Statement (skin care product)

"I need a skin care product that has moisturizing, brightening and SPF properties that is suitable for dry skin."

Ideation (skin care product)

Since many of our surveyees have dry skin, wear make up almost everyday and have moisturizing properties in a product as their priority, we decided to create a tinted moisturizer which provides moisturizing and brightening properties as well as sheer coverage and sun protection for the skin.

Ingredient	weight(%)	Function
Deionised water	qs	Diluent
Glycerin	3	Humectant
Methyl Gluceth-20	2	Humectant
Hyaluronic acid	1	Humectant
Mineral oil	2	Emollient
Solaveil XT-300	1	UV blocker
Glyceryl Monostearate	2	Co-emulsifier, wetting and dispersing
Cetearyl Alcohol (and) Ceteareth 20	2	Emulsifier
Acrylates C-10 Acrylate Crosspolymer	0.45	Rheology modifier
Arbutin	1	Brightening
Sodium hydroxide(18%)	0.7	Neutraliser
Benzoic acid	0.5	Preservatives
BHT	0.05	Antioxidant

The key ingredient in our formulation is: Solaveil XT-300
This ingredient is provides a broad spectrum of UV protection and is ideal for sun care and colour cosmetic applications. It provides a higher UVA protection as compared to traditional sunscreens and provides a high UVB protection at the same time.

Packaging

The packaging is the highlight of our product.

The product containers can be attached together like lego. This provides convenience for the product to be brought around. It also has a mirror attached so that users can apply the products with ease. Lastly, we made use of the key chain concept that we see on many hand sanitizer products, where the user can hang it on their bags, avoiding spillage of the product when heir are left to topple over inside bags.

The bottles for the products have a spray and pump lid for the hair oil and tinted moisturizer to allow easy dispensing of the product.

bottles attached with lego

spray bottle for the hair oil

pump bottle for the tinted moisturizer

bag to hold the bottles with a mirror attached to it

Johnson's & Johnson's (Design Thinking Project for IFF)

Objective

Come up with ideas to improve the sales of Johnson's & Johnson's products

Summary

My group mates  was tasked to come up with ideas to improve the shopability of Johnson's & Johnson's products.

Based on the survey insights majority of the consumers prefer physical shopping over online shopping, mainly because they can test out the products. However, when it comes to personal care products, results may only show after trying the products over a period of time. Keeping these points in mind, my group mates and I came up with a few ideas.

Need Statement

"I need to purchase exclusive products in a quick and easy manner."

Ideation 

Vending machine

This vending machine sells sample sized products that are either not available in local stores or have yet to be launched.

Our prototype for the vending machine.

In one of our surveys, we listed some ideas for the vending machines, so as to find out what appeals to the consumers most. We included vending machines that allow the refilling of products, exclusive products that are not available in local stores as well as sample sizes of products that have yet to be launched. From the results of the survey, we learnt that consumers in Singapore would prefer to have a vending machine to sell products that they are not able to find in local shops or has yet to be launched. 

The products that can be bought from our vending machines are made to be sample sized as we found out earlier that most of the consumers prefer physical shopping over online shopping, mainly because they can test out the products and when it comes to personal care products, results may only show after trying the products over a period of time. Our vending machine allows them to buy the sample sized products to try out, so that they can decide on whether they are interested to purchase the full sized version of the product when it is launched in stores.

Since good deals are always appealing to many, consumers can show their sample sized product of a product that is newly launched in stores, to get a discount for the full sized product. This vending machine also has a touch screen function and application that guides  the consumer in purchasing something that suits them most.

Mobile application

Our second idea is a mobile application that can help to locate our vending machines so consumers know where to find them. It also carries information on the J&J products we carry, allowing the users to know more about the products. When a user shares the app with a friend with their referral code, both of them get to enjoy discounts when they purchase the company’s products.

The drawn prototype of our mobile application 

Some of the features of our mobile application

Reflection

Through this project, my team and I managed to come up with ideas to help increase the shapability of J&J products and we are humbled to have received the "Most Actionable Award" for our work.